Love your business blog and it will love you back. Content is smart advertising, letting your visitors know you know how they feel and what they need.

Don’t use all that wonderful knowledge you’ve accumulated over the years to hit them over the head with information about your company. Instead, focus on how you’re willing to serve their needs.

Love your blog.Now that you know what not to do, here are 6 ways you can love your blog:

  1. Post at least weekly.
  2. Add sharing buttons, like AddThis.
  3. Request comments from your offline customers and online visitors.
  4. Respond to their comments.
  5. Use your Google Analytics to find out what your visitors look at, and deliver more.
  6. Post your actual blog post – the one they can comment on, not the category page list of posts – to your Facebook business page and social media groups that you (hopefully) participate in.

So go love your blog, and it will love you back with more traffic to your website and more business to your company.

BTW, when you leave me a comment, your last blog post is pulled in for others to read, giving you a nice back link (IF you’re not spam!). I love to hear how you use your blog for better business.

Photo Credit: Billy Alexander at stock.xchng.com