I’ve always been a writer, and blessed to have a sister who knows the writing business. Shari Voigt and I reciprocated editing work, but realized in 2007 that we could offer more as a team then we could as individuals. It was time to get out from under the comfort zone ghostwriting had kept me in, and start to take my own business more seriously. In so doing, I could offer more as a business collaborative.
In early fall 2008, we combined the individual service offerings of Express It Write, Hawkeye’s Hobbies, Alberts Illustration and Design, and Susan Hamilton Copywriting to bring our clients full service marketing options that we could collaborate on for product and service excellence.
We never looked back.
We hit the ground running, with work already in our wings. That was good and bad at the same time. We had little time to tend to our own marketing requirements related to Zero To Sixty Marketing LLC , and have really done it backwards in some respects. For instance, I opted to work through my profile page on the Zero To Sixty Marketing Web site and use my MerchantCircle listing as my main site. While I do recommend using that marketing vehicle, newsletter and blogging were very difficult to implement the way I wanted to and the navigation made it less than optimal to spend time there. In the early spring of 2010 I started working on my local business identity using this WordPress site. I’ll still use MerchantCircle, but the intent now is for it to support this site instead of being my sole local business identity.
We also made some different business choices when it came to ongoing marketing education, agreeing to spend portions of every day learning the smartest techniques and most effective language to offer the highest degree of service our clients could receive. Tall order, let me just say.
The bottom line is, you’re in good company here! I’ve worked with clients nationwide – from Maine to California, and Wisconsin to Texas. There was a time when I only wrote for small residential service businesses, hospitals, x-treme sports, manufacturing companies, industrial display corporations, building contractors and others. Now I take what I’ve learned and apply those lessons to my consultation services.
It’s always different, I’m always learning, and the flexibility allows me to share interesting industry information with the young adults in my life that I enjoy mentoring. This work is absolutely fascinating, and I hope you enjoy reading The Richardson Copywriter as much as I enjoy writing it! ~ Susan