Clunky navigation looks like a mess.
Don’t look at it like “at least it does the job.” When consumers are deciding where to spend their money, it’s important to look like you are a quality operation. The appearance of your website navigation really does matter.
Make it very easy for a visitor to go exactly where you want them to go, and keep your options within your landing pages minimal. This is also a search indicator. If bots have trouble understanding your site based on industry-specific terminology and acceptable use navigation, they won’t give your site a good score. That can hamper getting found by customers.
Take a few moments to go over your website this week to be certain the most important tool in your marketing toolkit is doing all that it should be!
What do you need to change? Leave me a comment and tell me about it.
You don’t expect to marry on a first date. Convincing another that you’re there for the long road ahead isn’t that fast, either. Learn the basics, sign up for our Build a Better Website course to understand what it really takes to set the foundation for long-term customer relationship building online.
