Small Business Tips: Influence Through Recognition
Step 2 is cognitive, your brand or offer is beginning to circulate in your prospects’ reasoning. They’re thinking about you now, maybe even considering the purchase.
Many think this is as far as necessary. The next step is the purchase, right?
No, they need to see you out there a little more. Social media interaction can help your brand become recognizable, and helps your customer confidence level.
We call it the ISYOT (I See You Out There) effect. It’s a great precursor and compliment to Step 3. The more your name is mentioned in social locations, off-site blogs, and major directory inclusion, the more people will begin to recognize it.
If you’re already distributing content to article submission sites and blogs, you’ll notice a big return on your efforts when you add social media interaction to the mix. Short, 10-minute intervals on Facebook, Twitter, StumbleUpon, and MerchantCircle (among others) can have a huge impact on your influence online.
Seriously, don’t spend laborious hours on it, just keep your friendly demeanor, interact, and let people know you know something about a thing or two once and awhile.
Local companies can get a lot out of Twitter engagement. For practical information on using Twitter for Business, get my free download The Very Best Way to Use Twitter For Local Business and use it as a reference guide in your office.
My next post will deal with using demonstration to guide your buyer closer to the brink.
How do you ‘get in their heads?’ Tell us about it!
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