WordPress websites aren’t designed to be set up and left alone. Your business website is more than just an online existence. When you take advantage of all it can do, you’ll find out your website is an active hub that allows you to interact with people in a truly unique manner. It will drive sales, enhance branding, educate consumers, promote authority, communicate with its readers, and collect data. If your business website isn’t doing that, give me a call.
Although automation tools make WordPress websites highly efficient and easy to update, there’s still a good amount to be done every day for it to function at its highest capacity.
Anyone who’s been in business long enough to make money eventually realizes the habits they form early on make or break their ability to achieve success.
Good habits stem from a fundamental understanding that without developing them, your company won’t operate very well.
- You can’t devote an entire day to social media or you wouldn’t get any work done. You learn you have to devote some of your time to it daily, and stay on task with a timer.
- You record financial data daily.
- There are probably set times to answer and manage emails. (I’ve heard it can be done!)
- Weekly staff meetings are usually mandatory.
Developing a habit to work regularly on your business website is just as important.
Every week and every day, some time should be devoted to website management. Regularly, you need to:
- Approve, delete and respond to comments.
- Add fresh content.
- Evaluate navigation.
- Add current testimonials.
- Evaluate page analytics to see if you’re on-target with your message and your audience.
- Check for broken links and fix them.
- Update your theme or plugins to the latest versions to keep abreast of functionality and security.
- Consider visual improvements.
- Look at your text for page relevance. Is it answering the questions people are asking?
- Add special offers, coupons, and landing pages for them.
These are just a handful of the regular tasks that need to be on your to-do list until they become deeply-rooted habits.
Did I miss anything? Let me know in the comments below.