Marketing, strategy and coaching.

Could You Be Even More Reliable?

helicopter-through-the-badlandsI got up this morning, as usual, to read and work out before I got started on my phone calls and tasks at hand. It wasn’t easy today, and I didn’t feel like it, but I got up anyway because I know that when I give myself enough time to take care of my spirit and my body before I give myself to the day – I get a lot more done with a lot more ease. I like that. It works for me.

It’s a discipline, not that I’m always disciplined. Many of my peers who read this will laugh because in spite of my efforts to be punctual for meetings, sometimes my percentage is, shall we say, less than perfect.

It’s not that I don’t try, it’s not that I don’t plan or think ahead – it’s just that I’m still a mom, wife, sister, daughter and friend. I want the people in my life to know I care about them, and I do give them time when they call. And they DO call. Right before I’m about to walk out the door, or right in the middle of a concentrated effort. Sometimes I let it ring, but I know it’s not going to be easier to call them later so I try to take the call if at all possible. Trying to get back with them after they’ve left me a message is a challenge I REALLY don’t have time for.

So for me, reliability has many meanings. I want to have priorities in my life, so I put God first, family second, and work third. It’s foundational. But you know what it’s not? Foolproof. Can everyone rely on me every day for everything? Seriously, I’m so glad I’m not God. I get to say things like, “I’m so glad I’m not God.” No, I can’t be available for everyone all the time – not even for my clients and potential customers!

Psst … Let me let you in on a little secret. No successful business owner who still enjoys success, good health and sanity is available to everyone all the time. There has to be focus in your environment. There has to be time when management conversations are NOT interrupted. There has to be time when you sit with the door closed and allow yourself to THINK in the stillness.

Steven Covey talked about this years ago in First Things First. If you’re not careful to protect your time, you can’t do the necessary things that propel you forward. It just can’t be done. It can’t be done because people want MORE of you all the time, and the more you give them the more they want. They want to tell you about their marital dysfunction. They want to tell you about their disobedient or highly achieving children. They want to tell you things that, while they matter SO much, they simply can’t be the reason you do or do not spend time planning your business growth.

Always putting out fires?People aren’t the only things that will compete for your attention. Worry and lack of structure will suck time out of your day that you will never even miss if you fail to focus.

How many more productive hours would you have each week if you saw how they flew out the door and captured them?

I say all that to say this. Managing the things of business and managing business growth are both mandatory every single week. If you’re not putting fences in place to hedge in that valuable time, you may be reliable today – but you won’t be in the future.

It’s like getting rid of 60 lbs. Just ignoring it won’t make it go away. There has to be some focused effort. Every day.

Listen, I believe in you, and I believe in your company. If you make it to your appointments on time but fail to plan internal meetings or casually dismiss the hours you need to think about your future – you’re going to run into reliability issues that will take you down quickly one day. Don’t let that happen. Contact me, let’s put a plan in place that allows you to grow.

Build a legacy company, one with a future for generations to come.

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