SEO is the topic of much conversation. When I’m looking for companies online I am often surprised, although I shouldn’t be, by the companies taking advantage of search engine optimization, 
and those that don’t really see the need for it. Every once and awhile I get to see a company who has been online for years enjoying the benefits of basic keyword use and site age, but more often there are new businesses that don’t understand how little improvements like SEO would have a dramatic effect on their online presence.
SEO isn’t simply stuffing certain words indiscriminately through your Web site, it’s not even using them repetitively in low-visibility areas for search engine spiders. No, decent search engine optimizers understand that the only way that word science even works is if the words and techniques you’re using benefit your reader. Writing for spiders won’t benefit you because even if you’re found online through certain keywords being used, who will read the information on your site? Getting a ton of bounce traffic simply won’t sell anything, period. Studies show the appearance of your site does keep your reader engaged, so – if you ugly it up with a poor understanding of SEO, even good information will go unnoticed. And possibly penalized by Google.
How do I know SEO matters? How long has it been since you had to do a quick search for an item or service? What words did you use? Did you find what you’re looking for on the first page? If you did, I can almost guarantee that site took into consideration the words and placement you used to make sure they were on that list of results. How many times have you looked and looked for something and found nothing? Now, what if someone was looking for answers you could provide and couldn’t find you?
Believe it or not, that is how companies lose valuable traffic to their site. SEO takes into account the word science of how many searchers are looking with what words, how many competitors are using those words, and how your linking strategy is benefiting the reader needing information those linking words should be leading them to. Fail to understand that criteria and all your hard work may be for nothing.
If you’re not currently taking full advantage of your Web site, and you’re business is booming and your coffers are full, this information doesn’t apply to you. If you recognize that business is waning and you’re blaming the economy, maybe you should look into everything you can possibly do to bring traffic your way. There’s enough business out there for everybody, but you might have to change your strategy to get it.
Are you a company using SEO strategies? What’s your biggest reason for not being search engine optimized? Leave me your comments, I’d love to hear from you.
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Hey there Susan!
Oh! Something ‘funny’ just happened while I was trying to writing this post. I saw a ‘digital movement’ at the bottom, and when it’s done, I saw ‘linkable’ anchor text, which point back to my blog!
Cool stuff you have there…
Sorry, I got distracted. Now, I can relate to the point you’re making here, and I am not a company.
I’m just a marketer, who use blog to market.
In a glance, my statement above probably means nothing, but if you take a closer look, then you might get the point I’m making: I AM a marketer, and not Blogger.
There are a few blogs which I follow, and these people understand SEO copywriting. You probably understand this also since you offer related services, but I dare say, MOST blogger miss the point, and wonder why they are not making money blogging.
And the biggest reason for them, not using SEO strategies, was simply the belief that: ‘If I blog, they will come.’
The same belief they had, back in the good ole ‘html website’ days; if I built it, they will come.
But I do not blame them though.
You see, not ALL people (phew! That’s a relief) want to make money from blog. They just want to share opinion and what they had for breakfast, lunch and dinner. They like doing so, and my take is; let them be. Less competition would not hurt, right?
And that’s coming from a marketer…
Looking forward to learn more from you (I am all inspired copywriter wannabe).
nezrulh´s last [type] ..Quick Money Making Ideas
Good to hear from you, Nezruhl. That’s pretty funny! I guess you’re right – if everyone was aware of the money that can be made blogging, we’d have even more competition! SEO strategy isn’t only for blogs, though, and when I looked through your site I could tell that you were aware of that. Our readers need to know that they have awesome opportunities on the web if they know what they’re doing. Otherwise, it’s just time-consuming with no tangible outcome. Why not rock at it, right?