http://susanhamiltoncopywriting.com Small Business Copy Tips For Richardson and Surrounding Areas Mon, 23 Apr 2012 22:12:39 +0000 en-US hourly 1 http://wordpress.org/?v= http://susanhamiltoncopywriting.com/15-grammar-goofs-that-make-you-look-silly/ http://susanhamiltoncopywriting.com/15-grammar-goofs-that-make-you-look-silly/#comments Mon, 23 Apr 2012 22:12:39 +0000 Susan Hamilton http://susanhamiltoncopywriting.com/?p=1101 http://susanhamiltoncopywriting.com/15-grammar-goofs-that-make-you-look-silly/feed/ 0 http://susanhamiltoncopywriting.com/happy-thanksgiving/ http://susanhamiltoncopywriting.com/happy-thanksgiving/#comments Tue, 22 Nov 2011 02:45:15 +0000 Susan Hamilton http://susanhamiltoncopywriting.com/?p=1084
A change of pace is good for all of us, and it gives us a chance to reflect. These last two years have been crazy busy with the best clients in the world. I'm thankful for Jesus, friends and family. I'm thankful for my husband and my seriously great life, too, which would not be possible without the support and encouragement of all of the above! I'm also very grateful and thankful for you.

I don’t get a whole lot of comments on here, but unlike many in the marketing world, I'm not worried about that at all. I'm not the biggest social media user in the world, either. That ought to give you some encouragement! I'm constantly busy producing, constantly in-demand, and it's because we're on the right track. The bottom line is that when our clients are successful, we're successful. I wouldn't have it any other way.

We've been through some big changes here at Susan Hamilton Copywriting, all because we believe in what we're doing. My writing assistant, Bridget, has helped me manage our accounts, freeing me up to get more involved with my team at Zero To Sixty Marketing LLC.

Last September, Shari asked me to join her as a partner and I accepted. It's a wild ride already! So much to do, so much to figure out when you're growing. We now have a Dallas office and I'm bouncing off the walls thrilled!

My advice to any of you who wonder if the timing for growth is right for your business today, is to listen to Warren Buffet. He says he's never made buying decisions based on changeable factors, like interest rates. An intelligent business decision is based on provable constants.

I'm excited to be a part of the American economic recovery, and you should be too. That clarity charges my batteries and makes everything I do valuable. I urge you to fire yourself up this week.

Get with your families, support small and local businesses, and instead of talking about how it's all falling to hell, start the discussions that bring progress and change. We all matter in times like this. We all have something to offer to help or encourage another business.

Our words matter. Encouragement comes in word form. Hearing those words from mouths on faces that express, on eyes that respond or light up … is truly the priceless thing to be thankful for. Ask a soldier. Go to a nursing home. It's a provable truth, a constant.

Put your phones down this week. Get away from your laptop. Go find out what people are really thinking and plug yourself in. Truly, if evolution existed, where are the extra thumbs and ears we should have by now?

I love you all, and wish you a warm and wonderful Thanksgiving feast. Go Cowboys! ~Susan]]> http://susanhamiltoncopywriting.com/happy-thanksgiving/feed/ 0 http://susanhamiltoncopywriting.com/avoid-too-much-navigation/ http://susanhamiltoncopywriting.com/avoid-too-much-navigation/#comments Mon, 07 Nov 2011 13:00:22 +0000 Susan Hamilton http://susanhamiltoncopywriting.com/?p=1079
Don't look at it like "at least it does the job." When consumers are deciding where to spend their money, it's important to look like you are a quality operation. The appearance of your website navigation really does matter.

Make it very easy for a visitor to go exactly where you want them to go, and keep your options within your landing pages minimal. This is also a search indicator. If bots have trouble understanding your site based on industry-specific terminology and acceptable use navigation, they won't give your site a good score. That can hamper getting found by customers.
Take a few moments to go over your website this week to be certain the most important tool in your marketing toolkit is doing all that it should be!

What do you need to change? Leave me a comment and tell me about it.]]> http://susanhamiltoncopywriting.com/avoid-too-much-navigation/feed/ 0 http://susanhamiltoncopywriting.com/how-to-develop-follow-up-messages/ http://susanhamiltoncopywriting.com/how-to-develop-follow-up-messages/#comments Wed, 14 Sep 2011 23:11:41 +0000 Susan Hamilton http://susanhamiltoncopywriting.com/?p=1063
Additional automated messages are called autoresponders, but the first one will set the stage for the rest.]]> http://susanhamiltoncopywriting.com/how-to-develop-follow-up-messages/feed/ 0 http://susanhamiltoncopywriting.com/form-good-business-website-habits/ http://susanhamiltoncopywriting.com/form-good-business-website-habits/#comments Wed, 10 Aug 2011 21:54:50 +0000 Susan Hamilton http://susanhamiltoncopywriting.com/?p=1042 http://susanhamiltoncopywriting.com/form-good-business-website-habits/feed/ 0 http://susanhamiltoncopywriting.com/how-women-succeed-in-business-life/ http://susanhamiltoncopywriting.com/how-women-succeed-in-business-life/#comments Thu, 04 Aug 2011 16:09:34 +0000 Sheri McConnell http://susanhamiltoncopywriting.com/?p=1034
"Perhaps you may have read the recent article by Sir Richard Branson on the Five Secrets To Business Success. I loved the article, agree with it completely and found myself still not connecting to it at the deep level I have grown accustomed to. As a woman entrepreneur, I thought you might have felt the same. So I offer my version of the five secrets below. Enjoy!"]]> http://susanhamiltoncopywriting.com/how-women-succeed-in-business-life/feed/ 2 http://susanhamiltoncopywriting.com/do-you-read-your-own-content/ http://susanhamiltoncopywriting.com/do-you-read-your-own-content/#comments Tue, 02 Aug 2011 15:48:01 +0000 Bridget Skinner http://susanhamiltoncopywriting.com/?p=1027
A quality piece of content work takes quality time. You might think you have all the right content ready to go - and maybe you do, maybe it is. Don't hit that "Publish" button before you've let your piece sit for at least 24 hours. This piece of advice has been instrumental to me in the world of writing content. I can guarantee that when you pick it back up you’ll find changes that need to be made, every time.]]> http://susanhamiltoncopywriting.com/do-you-read-your-own-content/feed/ 1 http://susanhamiltoncopywriting.com/how-to-deal-with-multiple-listings/ http://susanhamiltoncopywriting.com/how-to-deal-with-multiple-listings/#comments Mon, 01 Aug 2011 15:12:23 +0000 Susan Hamilton http://susanhamiltoncopywriting.com/?p=1023 http://susanhamiltoncopywriting.com/how-to-deal-with-multiple-listings/feed/ 0 http://susanhamiltoncopywriting.com/managing-categories-and-requesting-information/ http://susanhamiltoncopywriting.com/managing-categories-and-requesting-information/#comments Fri, 29 Jul 2011 14:56:24 +0000 Susan Hamilton http://susanhamiltoncopywriting.com/?p=1020 http://susanhamiltoncopywriting.com/managing-categories-and-requesting-information/feed/ 0 http://susanhamiltoncopywriting.com/local-listing-images-and-root-directories/ http://susanhamiltoncopywriting.com/local-listing-images-and-root-directories/#comments Wed, 27 Jul 2011 15:42:13 +0000 Susan Hamilton http://susanhamiltoncopywriting.com/?p=1015 http://susanhamiltoncopywriting.com/local-listing-images-and-root-directories/feed/ 1