- Have an Opinion Already
Convincing copy or other content isn’t always PC (politically correct). In a world of ever-changing sparkly things among the laboriously mundane, sometimes you just have to get your point across in ways that might make you hesitate.
If you’re a business owner, you have a strong opinion. It’s what it took to fire you up when you decided to do this thing. Don’t lay down now, accepting everything you hear.
You do feel very specifically different about something fairly often. Most of us do – I don’t even have to know you to know that’s true. How you relate that perspective has a lot to do with how conversational and approachable you are. It’s a lot like copywriting. And a WHOLE lot like blogging.
I’m just gonna say it, risk-takers win.
Finding something ordinary and lame to say is tedious for you and dull for your reader. I don’t really care if you agree with me or not – what I really want you to do, as a marketing copywriter, is react.
If you’re doing more than a passive job with your website, that’s what you want, too. That may take some honey, but it just might take something else. You don’t have to agree with everybody, in fact, you may be more inspiring if you don’t.
I don’t believe in using vulgarity to get attention, personally. Yeah, I’ve seen it work (who hasn’t?), but I’m not comfortable presenting myself like that sans martini. What I am saying, however, is that the nitty-gritty side of your story or message might be the most compelling.
Don’t be overly convinced that you might be shunned or scorned for your very pointed opinion. Instead, use it to your advantage to electrify and stir up your possibly very bored audience.
Here are a few ideas to get you going:
- How do you feel about the pricing in your industry?
- Do you agree with mass media’s economic predictions?
- Could you manage a task better if better methods were in place?
- Do you think things naturally change, are impeded from changing for the better, or change too quickly with little forethought?
Go ahead, have an opinion! Remember to construct your sentences well and check your spelling. If you write your perspective to post on your blog, add a picture and don’t forget to link to corresponding posts.
Then publish it and share it with us. When you leave your comments, our CommentLuv plugin pulls in your last post with a link that lets others see it.
Feels good, right?
