What makes great copy? Is it convincing, well-written grammatically, and spell-checked? Yes, but it should also be compelling, and worth your reader’s time. When I read something that just takes me around the block and back to square one, I’m no better off and I’ve wasted my time. If I end up somewhere else, though – if I end up coming to a conclusion that makes me respond, I’ve just been exposed to great copy.
If you want to know if you’re website copy is doing everything it can for you, contact me. I’ll review one page of your copy for absolutely nothing. It’s not that I give away my services, although I do offer quite a bit at no cost to my readers. More than anything, I want you to see the difference compelling copy will make for your overall marketing campaign. It doesn’t take long for companies to realize effective copy DOES make the difference.
Is great copy really effective?
It’s not hype; it’s fact.
Have you ever wondered why you get those mailers addressed to the fictional “Occupant?” Do some make you cringe, while others raise “the eyebrow of curiosity” causing you to hang on to it and show it to someone, possibly even purchase? Never? Of course you have.
Well, they’re being sent out in droves right now, and competition for your attention is fierce. There is risk associated with direct mail advertising, and it isn’t the right choice for every business. For some companies direct mail is extremely effective. Marketers will tell you: everything from the color, to the pictures, to the right words and precision placement of those words was carefully scrutinized before the ad ran.
It stands to reason that free resources offered on the web make great copy a necessity for small businesses online, too. From Twitter to Facebook, to landing pages and blog posts, if the copy needs work, a business can unknowingly suffer.
Here’s a famous quote from Dad,
“When you don’t know, you don’t know that you don’t know.”
No kidding. That quote is especially true when it comes to your copy. If you think your web copy or direct mail advertisement could be more effective, you’re probably right.
How can you tell if your copy is working for you?
Remember not to sell or write for yourself. If you catch yourself reading your material and asking, “Would that convince me?” you’re in trouble. You’re not selling to you, you’re selling to those who already need you. What do they need? What problems of theirs do you solve with your product, service, or advice? Chances are your needs are not theirs, and you may have a whole lot more to offer when you change your perspective. Online improvements should noticeably increase traffic over time.
Tell us, are you enjoying higher rates of inquiries, service calls, or product sales as a result of changing your copywriting focus? Are you spending more on your online or direct mail campaigns? What works best for your local business?
Absolutely concur with just what you said. Your explanation was certainly the simplest to understand. I typically get annoyed any time individuals comment on factors that they plainly don’t know about. You managed to hit the nail on the head and spelled out the whole thing with out complication. Perhaps, folks could take a signal. Will more than likely be back to obtain even more. Thx
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I really loved this post. You explain this topic very well. I really love your blog and I will definetly bookmark it! Keep up the super posts!
Thanks Mike. Glad you stopped by!
It does seem that everybody is into this kind of stuff lately. Don’t really understand it though, but thanks for trying to explain it. Appreciate you shedding light into this matter. Keep it up
If you’ll leave me your name next time you stop by, you’ll enjoy faster comment posting! Listen, I know all too well how difficult it can be to absorb all the free marketing concepts out there. I’m constantly talking to companies about the different zero cost marketing strategies available online today, and I believe we haven’t even begun to really address the help that some of these companies need to see results. Just keep one foot in front of the other, and if you have any questions you’d like addressed here, please by all means, leave your suggestions or requests in the comments or send me your queries directly through my contact page. I’m more than happy to write on specific topics.
When you start to grasp these concepts you’ll be truly empowered to take control of your marketing.
Look forward to your return ~Susan
Great article and top tips, thanks. Writing good copy is something that can be hard to master, and some people simply have a flair for it.
Are you serious about a free one page check?
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