So you started this blog thing and it was real fun at first, but now finding things to write about is grueling – not even looking necessary since no one even noticed your attempts. You read about how important it is, but don’t really get it. If it helps your business, you’re willing to try, but man, what is the absolute minimum frequency you should post to start getting some feedback from your online readers?
Good question. 
You’ll hear every answer from daily to bi-weekly to monthly. And the truth is, if you have something valuable to another set of eyes, all of those answers will help you. Why? Because new content on your site is good for your business because it will ultimately boost your online reputation.
If you get burned out trying to crank new information out too frequently though, no doubt you’ll sound like it. And no one wants to read that. What you want to do is post content that others will find helpful. It’s a time-consuming endeavor that could take up to three months before you start getting responses.
Even then, they may not be the responses you want, at first.
Why Does Blogging Frequency Matter?
Each business has a different type of information to share. Ideally, posting relevant information daily with the right keyword usage while developing back links to your website – is a good thing. But it’s also a tall order, and you shouldn’t be discouraged by that kind of pressure. You also run a business.
The more frequently you post, the more your readers and customers get to learn about you. As they learn about you and enjoy what you’re writing, they will return. The more frequently they return, the more Google spiders become interested in the activity. As your readers leave reviews, your site will develop back links. If you cultivate your own back link strategy as well, you’ll pay attention to the wording you use when you link. All of these things stem from regular posting, and play a part in where your site ends up on a Google search page. If you’re not on the first page, you don’t exist.
When was the last time you went to the second page to look for something?
Exactly.
What’s a Small Business to do?
My suggestion is to take advantage of inspiration and shoot for the moon. Go ahead and write those posts and keep them in a handy place, like Google Docs. Then give yourself a reasonable blogging schedule, and make a commitment to post new material twice a week. If you have a WordPress blog, you can schedule those posts to go out regularly, and when you get down to a reservoir of one or two left, get yourself re-inspired and fill up your pool.
Posting daily is great if you can keep it up, but like I said, it’s a tall order. I like to under promise and over deliver, don’t you? If you can keep up a dynamic schedule like that, and promote your blog and business at the same time, great. You’ll notice that I only promise to post once a week on The Richardson Copywriter. Once and a while, I get a couple up. I write for so many blogs and ghost write for so many others that I have to be realistic. Blogging isn’t my bread and butter. I have to think about the other things that also pay my bills. Quite frankly, like you, I like the other aspects of my business even more than I like to blog!
I hope this helps you keep things in perspective. Go for the gold, and then refine your objectives and do the best you can. That isn’t a disclaimer! The best you can do is still A LOT. At the end of the day, you’ll never regret doing what needs to be done. We all regret what we don’t.
Let us know about your blogging schedule, we love to hear from you. When you leave a comment, my CommentLuv plugin pulls your latest post into your comment, leaving a back link that will increase in value as my blog ages and grows.
