It’s soft, but it’s strong. We’re not supposed to say it’s advertising. Get used to it, folks – social media is the online conversation (we’ll try real hard not to call it advertising) of 2011 and beyond. Developing “Friends” and “Followers” and chit-chatting is what you’re supposed to be doing, right? But if you’re not letting people know about your business, products and services online, what’s the point?
Trends are like a pendulum. They swing this way for a time, and then momentum swings them the other direction. The backbone of America has been working very hard, and financially, many haven’t really reaped the rewards they’d hoped. So there was some burnout, and some casual conversation made it all better.
Pretty soon businesses caught on that they should have a presence where the people are. And they’re online BIG TIME socially discussing EVERYTHING. They’re using cell phones, iPads – now you can Twitter from your television set.
Now we’re experiencing some kind of time warp where marketers say if we’re not casually talking about various subjects online, people won’t know us enough to trust us or buy from us. So if you’re hard-working and don’t have time for that, you won’t be a viable business?
Who else is calling that malarky?
The trends will soon swing back to practicality again, but the face of marketing has forever been changed through an improved understanding of what happens socially in an online world we’re all a part of to one degree or another.
You know, the first year they introduced a computer class at my high school, I opted to take Advanced Typewriting. Now kids in kindergarten are taught more about computers than most were taught then.
We’ve all made silly choices regarding technology before, I’m sure I’m not the only one. (At least, I’m not ready to admit it!) By the time I took my first computer course, I was well behind everyone else, had to work twice as hard and get tutoring.
If your business is not taking advantage of social media outlets, you’re basically doing the same thing.
Look, there are smart ways to go about using social media, but the goals have to be positive for your business.
Download your free copy of The Very Best Way To Use Twitter For Local Business and let us know if it improved your online social understanding, and what we can add to cover anything we’ve missed. This is too important to skip.