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Archive for marketing

Introducing The Offbeat Business Show Airing Tuesdays at Noon!

Business owners everywhere are bombarded with marketing information. We get phone calls, letters, emails and contacts through our website from every country and company offering to improve our online search results and help us ‘get found’. Stay on Facebook long enough and you’ll see countless offers by Facebook marketing pros…

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What Goes Into Authentic Relationships?

Just saw this video from Moz.com and had to share it with you. I hear people tell me things like, “I can’t give away too much information or I won’t make any money.” Guys, that’s the OPPOSITE of true. Today’s savvy consumer has  a lot of information to compare, make…

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Lessons in Olympic Excellence

My hubby and I watched the female short form and long form ice skating routines this weekend, and I was struck by the level of discipline it must take to spend years focusing on each movement. WOW. We’ve got amazing talent representing the United States of America. As a mother…

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Most People Don’t Know What Google Can Do

I really appreciate my Richardson Copywriter subscribers because there’s no one else like them anywhere. Oh, you can HAVE a company. It’s one thing to show up … My readers have a strong desire to impact their community with their products and services. Sometimes that means they’re involved in an…

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Everything Is A SALES Problem!

No matter how you look at your marketing process, when all is said and done, if you can’t sell it – you’re not going to make money. Today’s seller has big obstacles, and technicians or staff that don’t see themselves as ‘salespersons’ will miss valuable opportunities. Worse yet, when business…

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