Sick of claims that Facebook ‘Likes’ will somehow help you grow your business, when you know darn well those people don’t buy from you?
Hey, you can get so much more from Facebook, IF you think about your end game. Are you wanting more ‘Likes’, more interaction, or would you like to generate more leads? In my opinion, turning your ‘Likes’ into leads is the smartest way to go. Read More
You don’t have to blog. There. I said it. Nope, you can go your whole life in business and even be successful and never blog a day in your life. But the big guys who swear by that, still have someone else do it.
Why? Because it gives us an opportunity to stand out from those who won’t take the time. We’re the experts, right? Then we ought to say something ‘expertly’ once and a while to an online audience who really wants to connect with someone who isn’t just like everyone else. Read More
That’s a totally crazy thing to say, don’t ya think?
I mean, who wants to skin a cat??
But it got you here because you know what it means when someone says that … now I’m going to show you what it SHOULD mean to you.
And then we’re going to change the lingo.
Maybe a public service announcement would be a good idea … I digress.
When people ask me for marketing advice, I always pause and consider:
- What are they trying to accomplish?
- Who do they need to reach to do that?
- How long will it take to be effective vs how long we really have?
- How many different ways can this be done?
The issue isn’t that you’re NOT doing enough, you know. Why do we always think that doing more will make more money come in? It never works, but I don’t know ANYONE who hasn’t gone through a cycle of thinking like that at least a couple of times – sometimes CONSTANTLY – during the course of their entrepreneurship.
Eventually you get to a spot where if you did work harder or work more, you’d never do anything else! Friends, don’t let your company be the only thing in your life. It’s a big, fat, hairy lie. People who have gone before us and others who mentor me now, making the money that we all want to see in our futures, say the exact. Same. Thing. Read More