I mean, who cares about looking at your blog anyway, and why would anything I say on a blog matter to my customer?
Here are the things I hear about blogging all the time:
“Customers don’t read my blog.”
“My products are the same as they’ve always been, there’s nothing more to say about them.”
“A blog will make NO difference to my bottom line. If it doesn’t make money, why should I?”
“No one in my industry blogs. It’s a silly waste of time I just don’t have. I have a business to run.”
“Blogging was just a trendy thing, no one really does it.”
Or how about, “I used to blog, it made no difference at all. No one reads it.”
Here’s the thing. A blog is a major PART of your social media experience and a major PART of your reputation management. It’s not the whole kit-n-caboodle. And without a common-sense strategy and consistent management, it is just a waste of time and space.
But if you decide to develop a common-sense strategy and consistently manage your online content, a blog will showcase your experience, uniqueness and relevance in a way nothing else can while endearing you to and teaching you more about your ideal customer.
Whew … that was a big sentence …
In the process, by the way, you’ll enhance your website visibility with new content, page depth and keyword use – all very important for organic search results. (The kind you don’t pay for!!)
My breakout session at DFW Rocks Social Media 2014 is called 5 Ways to Make Blogging SUPER Easy, and if you don’t have your tickets to this national conference yet – you’d better get on it! If blogging weighs you down, this is for you. Go check out the link to learn about the other fabulous instruction you can get your hands on when you sign up today. (BY the way, sign up for The Richardson Copywriter. I have a special deal for my subscribers!)