To the company who doesn’t interact online with their customers or friends, it doesn’t make a whole lot of sense to put so much of yourself out there in cyberspace.
On the surface, social sharing can look like a big pain in the butt. Sharing links, sharing posts, sharing pics; why would anyone care about that?
The more your company is mentioned online, the easier brand recognition becomes. Some of you have been satisfied thinking that merely having a website is enough. Not this year.
It might be time to get past your belief that sharing is a waste of energy.
No, it’s absolutely time.
Here’s why in a nutshell:
- Search engines have altered your search results in a major way, if you haven’t heard about it, ask me about the latest Google Panda update, just one of 500 new changes recently rolled out. (Be sure to read the comments below.)
- Stronger weight will now be given to items that are shared. Social trends have been leaning this way for several years now, and are only increasing in popularity.
- Even though you may be doing a great job of updating your website and following all the great website techniques we’re always talking about, if your content isn’t shared, you’ll lose.
According to the link above, somehow, Google intends to be able to recognize if your website content is well-written and full of relevant content.
We believe they’ll decide that based on it’s ‘sharability.’
A. Can your content be shared?
B. Will it be shared?
C. Has it been shared?
To me and many others (just read the comments below the article in the above link), the concern is that it’s completely unreasonable to assume some algorithm will be able to detect relevant content, spelling and grammar issues.
Here are my suggestions to protect and improve your website rankings:
- Be absolutely vigilant about collecting online reviews and sharing them.
- Get your social media buttons up and running, AddThis makes it easy.
- Make sure you have a favorable Google profile filled out, and add the links to your profiles on social networks to it. (i.e. www.twitter.com/yournamehere, not just www.twitter.com)
- Put more time into being certain that what you’re using for content matters to your readers.
- Tell your foot traffic and house calls about your blog, and encourage them to leave you comments and share your material as well.
- Interact at least twice a day on some social media location and share your blog links.
- De-clutter your website if you haven’t optimized for mobile. A clean site can still be easily shared on most mobile phones.
- Lastly, claim your listings wherever possible and delete negative reviews that haunt your company reputation. Fix the recent where possible, but let’s face it, if you’re still hearing about a year-old negative review it’s best to just wipe it out if possible. It’s not helping anyone, true or not.
Have you noticed your website rankings change since the Panda update? Are you working on a proactive plan to protect all your hard work? Listen, stay on top of it all by signing up for The Richardson Copywriter. We strive to bring the most up-to-date real information possible directly to your inbox or reader. Sign up today.
Let’s talk about it, leave me your comments below.
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